AI ways of working
Turn your strategy and your AI tools into everyday ways of working that your team adopts and owns.
- Workflow and tool design
- Team adoption and enablement
- Playbooks that keep improving
AI change · Strengths-based teams · Keynotes
People create possibilities. AI helps clear the path.
I help organisations grow by amplifying the strengths of the talented people who make the business work through technology and training.
20+ yearsLeading teams across Ireland, Australia and international markets
People + technologyIndividual strengths are central to how we maximise AI and technology outputs
GAICDGraduate of the Australian Institute of Company Directors, with six years as a non-executive director and advisory board member
Most AI programmes are built around tools. The ones that last are built around people.
As a global director, I worked with consultancies and technical AI specialists who brought strong tools and strategies. What was often missing was the work of fitting those tools to the team: to how each person thinks, where they shine and what they need to do their best work.
The people who stay through a transformation should feel energised by it, not anxious. They bring the creativity, discernment and judgement that AI cannot. My work is to make sure that shows up in the results.
Advisory
Practical help where strategy, people and AI meet
Strengths-based teams
Understand the individual strengths in your team and shape roles, collaboration and AI use around them.
- Team strengths mapping
- Role and structure design
- Engagement through change
Leadership and board advisory
Clear, experienced counsel for executives and boards on AI readiness, transformation and the operating model.
- AI readiness and governance
- Marketing operating models
- Bringing the organisation with you
Engagements range from focused workshops to advisory partnerships over several months, for organisations in Ireland, the UK, Europe and the US.
About
Michelle Callanan GAICD
Originally from Galway in the west of Ireland, my career has taken me from Dublin, to South Korea, to Melbourne before returning home to Ireland in 2026.
Most recently as a Global Marketing Director of an ASX listed organisation in Australia, achieving almost $800 million AUD in revenue, I reshaped marketing into an AI-enabled team, brought in new platforms and rebuilt how we worked together. During that time we worked with various consultancies but what was missing was the emphasis on a thriving team once the technology and change was embedded.
I started Luonn to help organisations do that kind of change well: with energy and care for the people involved to help deliver results that last.
- Global Marketing Director & Digital Experience LeaderFor one of the world’s largest edtech providers. Brands managed: IDP, IELTS, Hotcourses
- Previous brand experienceTAL, Qantas Assure, Virgin Money, Compare the Market, Insuranceline, NRMA, nib, Irish Life, Permanent tsb
- Future Females AustraliaAdvisory board member and host of the AI Advantage series
- IDP Education Sri LankaNon-executive director, 2020 to 2026
- Australian Institute of Company DirectorsGraduate (GAICD)
- University of LimerickBachelor of Business Studies
Luonn
Pronounced Loo-un
Why Luonn
The name joins my two sons, Luca and Fionn. It also echoes an old Irish word that sums up what I want every team to feel.
- lúan
- In Old and Middle Irish, lúan (also pronounced loo-un) meant “moon”, “light” or “radiance”. It traces back to a Proto-Indo-European root meaning “to shine” or “light”. Our goal is to bring energy, light and creativity to teams, with technology’s help.
Speaking
Talks that leave a room ready to act
People create possibilities. AI helps clear the path.
Why the organisations getting real value from AI start with their people, and what leaders can do this quarter.
Strengths in the age of AI
How individual strengths become a team's advantage when AI takes on more of the routine work.
Leading through transformation without losing your team
Lessons from restructuring a global function: keeping trust, energy and momentum while everything changes.
Keynotes, panels, workshops and fireside conversations. Based in the West of Ireland and available across Ireland, the UK, the US and Europe.
Contact
Start a conversation
Tell me a little about your organisation and what you have in mind.
Or email hello@luonn.com